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| © AP Photo/Ted S. Warren Amazon is trying to crack down on bogus reviews with its new system. |
Amazon is testing out a new system to surface the best customer reviews for products, CNET reports.
Starting
its rollout in the US on Friday, the system gives "more weight to newer
reviews, reviews from verified Amazon purchasers and those that more
customers vote up as being helpful," according to CNET. The changes will also affect starred reviews, which were previously a non-weighted average of all reviews.
Amazon's reviews have inarguably been a major key to the online retailer's success, and as Recode
points out, the new system may be a way for the company to crack down
on another thorn in its side: bogus, commissioned reviews.
In
April, Amazon filed lawsuits against websites like
"buyamazonreviews.com," which it alleged were trying to profit by gaming
the system.
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